Beadle Crome Interiors History

Beadle Crome Interiors was established in Reading in 1972. Since that time it has remained a family business with a new generation helping to guide the business forward.
It was first located in the Broad Street Mall, named at that time as the Butts Shopping Centre in the town centre of Reading.

The company purchased and moved into their current larger town centre premises in 1994, just across the road from the original shop. This has allowed much more space spread over four floors for their unique furniture offering. A family owned and managed thriving business supported by staff that are passionate about informing, supplying and delivering outstanding furniture to perfectly suit customer’s requirements.

Contemporary styles from Danish company Dyrland and Skovby in Teak and Rosewood, sofas and chairs from R.S.Stevens and H.K.

Flip Flap Extending Table by Dyrland

Kohinor Chair by H.K.

Bold original designs from the Fritz Hansen collection. Ranges including Arne Jacobsen’s Egg Chair and Oxford Chairs Piet Hein Ellipse Table. From Form International Bertoia dining and arm chairs, Ero Saarinen tables and chairs.

Egg Chair by Arne Jacobsen
Tulip Table and Chairs by Eero Saarinen

British classics followed glass and chrome and rosewood tables, sideboards and chairs from Merrow Associates and Pieff Furniture Ltd, and Archie Shine Rio Rosewood tables, chairs and storage.

Glass & Chrome Table by Merrow Associates
Kadia Chair by Pieff Furniture Ltd

Beadle Crome Interiors was one of the first independent retailers to introduce real leather sofas and chairs to its customers. Gimson and Slater, Tetrad, Pief and Natuzzi among the favourites. Exhibitions were arranged in the town to introduce customers to the benefits of leather. Connollys, the specialist leather supplier, attended and loaned some informative displays explaining about leather. Beadle Crome Interiors became recognised by top suppliers as a showcase for their products and designs.

Nova Modular Units by Tetrad
Benaco by Gimson and Slater